Conveying credibility quickly:
Climate investors and founders make fast judgments—Euforbia needed a site that proved expertise, advisor quality, and outcome reliability within the first few seconds.
Dual audiences with different needs:
The platform must attract (a) founders and hiring managers seeking placement and advisory cohorts, and (b) senior advisors and candidates evaluating involvement. Each audience needs tailored paths without fragmenting the brand.
Complex service mapping:
Three distinct service lines (Build, Advice, Transform) needed clear differentiation while showing how they interconnect for end-to-end climate solutions.
Global but local presence:
With operations across India, Singapore, and the US, the website needed to communicate global reach and local expertise while handling region-specific trust signals and contact paths.
Conversion friction:
The existing flows asked for too much upfront detail from advisors and clients, creating dropouts in application and inquiry funnels.
We ran a targeted research program to align product decisions with business outcomes.
Stakeholder workshops with Euforbia founders and delivery leads to document success metrics (time-to-close, advisor engagement, client satisfaction) and to capture operational constraints.
User interviews with 15 participants across the two primary personas: climate-tech founders/HR leads and senior advisors. These surfaced trust signals, decision criteria, and content preferences.
Content & competitor audit across recruiting and climate advisory firms to identify high-value content patterns (case studies, advisor bios, verified outcomes) and common disclosure practices.
Funnel analytics review to identify dropoff points in the advisor onboarding form and client enquiry forms.
Key research findings:
Founders prioritize proof of impact (case studies, measurable outcomes) and speed to shortlist.
Advisors look for clear role expectations, concise benefit descriptions, and a lightweight entry process.
Service pages overloaded with text reduced scannability on mobile.
Discovery & Strategy
Synthesised research into persona maps, decision journeys, and a prioritized roadmap that balanced lead generation (clients) and talent acquisition (advisors).
Defined success metrics: enquiry conversion rate, advisor application completion rate, time to shortlist, and mobile engagement.
Reorganized the site into three clear pillars: What We Do (service offerings), Who We Are (credibility & team), and Get Involved (client inquiry & advisor application).
Created role-aware entry points so visitors immediately self-select (Founder / Advisor / Partner) and see the most relevant content.
Wireframing & Interaction Design
Sketched low-fidelity flows for homepage, service pages, advisor profiles, and application funnels.
Mobile-first wireframes ensured content scannability; desktop layouts supported richer case studies and comparative tables.
Designed modular components: advisor cards, impact metrics, case-study templates, and a streamlined multi-step advisor application.
