Worldwide
Complex information flows:
Students need guidance across multiple countries, courses, and visa requirements, making the content dense and potentially overwhelming.
Dual audiences:
The platform serves both students seeking guidance and university delegates managing consultations and applications. Each audience requires tailored UX and engagement paths.
Trust & authenticity:
Users must feel confident that they are receiving genuine advice from verified university delegates.
Scheduling & video consultations:
Coordinating time zones and availability while keeping the booking process seamless was a critical challenge.
Conversion friction:
Onboarding students and enabling delegates to manage requests needed clear, simple flows to prevent dropouts.
Stakeholder workshops with Speak2University team to understand business goals, consultation workflows, and delegate management processes.
User interviews with 20 prospective students and 10 university delegates to identify key pain points in current study abroad research and scheduling systems.
Competitive & precedent review of online student counseling and appointment platforms to highlight best practices for trust signals, content clarity, and scheduling.
Analytics review of existing user interactions to identify high-friction areas in inquiry, booking, and video consultation completion.
Key research findings:
Students value clear country-specific guidance, concise course options, and direct access to verified delegates.
Delegates require simple management tools for scheduling, availability updates, and tracking student queries.
Mobile engagement is crucial for students who rely on smartphones for research and communication.
Discovery & Strategy
Defined personas: students (primary) and university delegates (secondary).
Mapped journeys for student inquiry, video booking, consultation, and follow-up guidance.
Established KPIs: consultation bookings, completion rate, student satisfaction, and delegate engagement.
Organized content into three main pillars: Explore Universities, Book Consultation, and Manage Consultation (for delegates).
Developed role-specific dashboards to streamline access to relevant information and reduce cognitive load.
Wireframing & Interaction Design
Created low-fidelity wireframes for both desktop and mobile, focusing on booking flow, video consultation interface, and country/course navigation.
High-fidelity design emphasized trust elements, clear CTAs, and easy navigation.
Components included country cards, delegate profiles, video consultation widgets, and progress indicators.
Prototyping & Validation
Interactive prototypes tested with 15 students and 5 delegates.
Validated ease of booking, navigation between universities and courses, and clarity of delegate information.
Iterated on microcopy and layout to improve trust and reduce friction.
